IPhone 13 Launch Confirmed for September; Apple Watch Series 7, AirPods 3, iPad mini 6 May participate in the announcement


According to reports, the iPhone 13 launch was repeated in a notice to investors by a market analyst with asset management firm Wedbush Securities for the third week of September. Apple is also predicted that the iPhone 13 will account for 35 to 45 percent of total iPhone production in the third quarter of this year. Separately, Bloomberg’s Mark Gurman has provided a recap of what Apple is expected to bring to its iPhone 13 family. It is believed that the new models in the 2021 iPhone range will feature Apple’s A15 chip and a smaller display notch.

MacRumors cited the investor note from Wedbush analyst Daniel Ives in a report that predicted a launch of the iPhone 13 models in the third week of September. It confirms an earlier report by Wedbush Securities that also suggested a similar schedule for its launch. The analyst is said to have also mentioned in the note that there would be a 1 TB storage option for the high-end models of the iPhone 13 Pro.

Apple plans to produce 130 to 150 million iPhone units in the second half of the year. The iPhone 13 could make up between 35 and 45 percent of all iPhone models built in the third quarter – thanks to the “normal” launch time, the analyst is said to have mentioned in the note.

Ives is also reported to have suggested that all models in the iPhone 13 series would be equipped with a Laser Imaging, Detection and Ranging (LiDAR) sensor. This is different from the iPhone 12 models where the LiDAR sensor was limited to the iPhone 12 Pro and iPhone 12 Pro Max. The LiDAR sensor could help enhance augmented reality (AR) experiences and improve autofocus results in low light environments.

In addition to Ives’ note, Bloomberg’s Mark Gurman suggested some of the features of the iPhone 13 series. The Apple reporter published a summary of the company’s next generation hardware in its weekly PowerOn newsletter.

Gurman believes Apple may be calling the new offerings the iPhone 13, rather than opting for “S” models this time – an iPhone 12s, as previously rumored.

“The second year of the big 5G push is a fair marketing reason to jump to 13 – although the number is considered unfortunate in some regions,” he writes in the newsletter and adds that the switch to the smaller level is also the reason for the move could be to the iPhone 13 instead of the iPhone 12s.

In terms of features, Gurman reiterates what’s been in the rumor mill for some time, namely four different models in the lineup, with 5.4-inch and 6.1-inch sizes for the regular models and 6.1-inch – and 6.7-inch versions are reserved for the iPhone 13 Pro models.

The iPhone 13 models are also said to have a list of new camera features, including a new video version of the existing portrait mode that could be called Cinematic Video. You could also expect a new AI-controlled filtering system to apply different styles to your photos, and the iPhone 13 Pro models could get a higher quality video recording in ProRes.

Gurman also says the iPhone 13 models would come with a faster A15 chip that would carry the same core numbers as the existing A14. There could also be a new screen technology with ProMotion support that offers a refresh rate of up to 120 Hz on the iPhone 13 Pro models. In addition, an always-on display mode is believed to be part of the new iPhone models.

In addition to the iPhone 13, according to Gurman, the Apple Watch Series 7 with flatter displays and updated screen technology as well as a faster processor will be presented. Apple is also said to be working on variations of its service called Time to Walk, which was introduced on Apple Fitness +. It could include self-explanatory time to run and audio meditations.

Gurman predicted that Apple would also launch new entry-level AirPods (aka AirPods 3) with a similar design to the AirPods Pro, including an in-ear shape and a shooter stem. He calls it the most significant update to the design part of the AirPods since the earbuds were first introduced in 2016.

Apple is also said to have a new iPad mini in the works, which is believed to have thinner bezels and a redesigned construction that might look similar to the latest iPad Air. Gurman also suggests that a new, slimmer, faster, ninth generation iPad could also be available for college students. He also talked about the new MacBook Pro models, which are expected to be equipped with an M1X chip. The journalist said that the new models “should be on the market by the two-year anniversary of the current MacBook Pro”.

Gurman also believes Apple will launch its new hardware this fall. However, he has not yet announced an exact start date.


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