The South Korean electronics giant Samsung will no longer advertise in apps that are preinstalled on its Galaxy smartphones. The development will finally settle an old consumer complaint about the unwanted advertising content they had to consume despite having spent hundreds of thousands on the company’s premium smartphones.
Samsung, like some Chinese manufacturers like Xiaomi, is running ads on its phones, including the high-end Galaxy S21 Ultra and the recently launched Galaxy Z Flip 3. The company has some of its proprietary apps like Samsung Weather, Samsung Theme, and Samsung Pay would no longer show ads after an update, according to the South Korean news agency Yonhap.
TM Roh, the company’s mobile boss, recently announced at a town hall meeting that the company would be removing ads from its native apps to improve the user experience. The update will reach users later this year, Samsung later confirmed to The Verge.
The company told The Verge that it had decided to stop advertising proprietary apps like Samsung Pay, Samsung Weather and Samsung Theme, adding that the update will be ready later this year.
According to Yonhap, Samsung will make the update available via a new One UI version. However, it is not clear whether the change would be effective for all users, including those who have cheap Galaxy smartphones. The company is also unsure whether the update will be made available to users in India as well as their counterparts around the world.
Some Samsung users went to Reddit last year to complain about the unwanted content on their smartphones. They shared screenshots to highlight how the company was showing ads of various sizes that were not only text-based but also had images. Some of these ads even covered a third of the phone’s screen.
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