Shang-Chi debuts new trailer, Kevin Feige speaks about the “Experiment” controversy at the world premiere

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With the world premiere of Shang-Chi on Monday at the El Capitan Theater in Los Angeles, Marvel Studios released more footage from their next adventure onto the big screen: a 30-second teaser trailer and a one-minute clip. The former reminds everyone that Shang-Chi and the Legend of the Ten Rings are part of the Marvel Cinematic Universe alongside Iron Man, Thor and Captain America. The latter establishes Shang-Chis Bonafides as a martial arts expert as he dangles from bamboo scaffolding while talking about hooded men with blades. Meanwhile, at the world premiere, Marvel Studios President Kevin Feige also addressed the growing “experiment” controversy after the film’s star Simu Liu tweeted about it.

Last week, during the company’s quarterly conference call, Disney CEO Bob Chapek described the exclusive theatrical release of Shang-Chi – unlike Emma Stone-led Cruella, Scarlett Johansson-led Black Widow and Jungle Cruise with Dwayne Johnson and Emily Blunt. all opting for day-and-date releases – an “interesting experiment” for the latest Marvel movie would stay in theaters for 45 days before switching to Disney + and Disney + Hotstar. Chapek said they wouldn’t make the same decision in retrospect because the cinema market isn’t as healthy as everyone thought, what about the delta variant of COVID-19 that is currently ripping through the US.

But Shang-Chi himself, Simu Liu, took offense at Chapek’s remarks and posted his response on Twitter over the weekend, along with four photos of him and cast members from the Shang-Chi set and the Legend of the Ten Rings: “We’re not an experiment. We are the outsider; that underestimated. We are the ceiling breakers. We are the festival of culture and joy that persist after a hard-fought year. We are the surprise. I’m damned hot to make history on September 3rd; JOIN US.”

Feige was asked for Liu’s comments at the world premiere of Shang-Chi, and the MCU chief said, “[Liu] is not a shy man. I think you can see in that particular tweet, and I think everyone does, a misunderstanding. It wasn’t the intention. The proof is in the movie and we’re swinging for the fences as always. With the amount of creative energy and budget that we invest, no expense is spared to bring this genesis to the screen. “

Shang-Chi and the Legend of the Ten Rings is Marvel’s first film starring an Asian superhero, following the studio’s critical and commercial success with Black Panther, the first Marvel film to star in a black superhero. Shang Chi director Destin Daniel Cretton noted in a separate interview that it was also Marvel’s first “pure martial arts film” and described it as a cross between a “classic kung fu film and a family drama”. For the latter parts, Cretton noted that Matt Damon and Robin Williams’ staring Good Will Hunting was an inspiration.

The Shang-Chi director wouldn’t be convinced how his film will be placed in Marvel’s new multiverse era after the events of Tom Hiddleston-led Loki, while Feige teased that “there’s a direct line where” [Shang-Chi] goes to the next. “

Shang-Chi and the Legend of the Ten Rings hits cinemas worldwide on September 3rd. A release date for India has not been set.

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