Oppo, the Chinese smartphone maker, has set up a camera innovation laboratory at its research and development center in Hyderabad.
The laboratory will develop localized functions and camera solutions with artificial intelligence. It aims to focus on image processing software development to provide users with a better experience, Oppo said on Monday.
Oppo India R&D Head Tasleem Arif said the company is working to improve the overall camera experience with the lab setup and the focus will be on localizing global solutions as well as developing new solutions that can be globalized. The technology being developed at India Camera Lab will end up in millions of Oppo phones around the world, Arif said.
A spokesman for Oppo spoke about plans to shut down the new lab and said the company had a 40-strong camera tech team, 100 percent of whom were local. This team will work at the camera laboratory in Hyderabad. The spokesman added that the company has plans to bring more talent into the lab in the future.
The company’s research and development center in India currently employs 400 people.
The lab will be devoted to testing phone cameras in various artificially set scenes, analyzing the data from the samples being analyzed, the company said. The laboratory has been equipped with specialized machines that can test different light sources with different scenarios for photography and videography.
When it announced the establishment of a 5G innovation laboratory at the research and development center in Hyderabad, the company announced that it would also set up three laboratories for the camera, battery and power supply.
Oppo has already registered over 125 patents from the camera laboratory, reported PTI. Arif said Oppo aims to bring high-end videography innovation to its consumers by advancing AI capabilities.
While Oppo fell to fifth place in revenue according to IDC, shipments in the second quarter of 2021 rose 123 percent year over year.
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