Milk Crate Challenge: Why People Take Huge, Horrible Falls on Social Media

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    The Milk Crate Challenge is trendy and risky.

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    From time to time the internet opens a portal to some strange new trend. Case in point: the Milk Crate Challenge. You can find a collection of videos on TikTok, Instagram, and Twitter of people stacking milk crates, trying to climb them like stairs, and taking dangerous falls – because, believe it or not, stacks of milk crates are not enough for sound structure.

    Prior to being banned on TikTok, videos with the hashtag #milkcratechallenge had more than 10 million views and #cratechallenge had more than 82 million views before the platform began removing the clips. Here’s what happened at the Milk Crate Challenge.

    What is the milk crate challenge?

    In the Milk Crate Challenge, milk crates are stacked in a kind of pyramid so that they form steps. People try to climb up on one side and down the other as the stacks become more and more precarious. If they take a misstep or the physics just don’t hold up, they fall to the ground, usually on top of the overturned boxes.

    Is someone getting hurt?

    So far, it’s hard to tell if someone has been seriously injured. Doctors told Today that falls could lead to injuries such as “broken wrists, shoulder dislocations, cruciate ligament and meniscus tears, and life-threatening conditions like spinal cord injuries.”

    On Sunday, Atlanta’s WSB-TV reported that a Metro Atlanta health worker saw two injuries from the challenge.

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    The videos of the falls can flinch when people land on their backs, sides, and stomach and right on the hard plastic corners of the boxes. In one clip, a guy stands at the top of the pyramid and wobbles dramatically for a few seconds before taking another step and simply falling to the ground.

    Then there’s this nifty (or just lucky) woman who managed to climb up and down a pile while wearing heels.

    The Baltimore Department of Health tweeted a reminder that, given the severity of the coronavirus pandemic, there may not be a hospital bed for you if you injure yourself from this trend.

    With that in mind, Star Trek’s George Takei tweeted about what it appears to be some people joining the challenge rather than getting a COVID injection.

    They’ll do the milk crate challenge but won’t get the vaccine. I have it,

    – George Takei (@GeorgeTakei) August 25, 2021

    How did the challenge start and what do people think about it?

    It’s unclear how exactly the trend began, although it appears to have picked up speed over the weekend. Even Jimmy Kimmel Live did it Monday night when guest host Stephen A. Smith showed off some clips and talked about how stupid he thinks the trend is.

    “We’re all very worried about COVID, but TikTok will kill us,” he told the audience.

    Mark Ruffalo tweeted about the Milk Crate Challenge, saying the Hulk would not participate because of his hatred of stairs.

    Conan O’Brien also joked on Twitter about the trend requiring Food and Drug Administration approval, which prompted the FDA to tweet him to discourage the activity.

    While we regulate milk, we cannot recommend that you try that. Maybe enjoy a nice glass of 2% and bring all these boxes back to the grocery store?

    – US FDA (@US_FDA) August 23, 2021 @juiceellison

    Reply to @saintlamaar got you. # MicroRaveWithRoni # cratechallenge # juiceellison # fyp # fail # part1 # ohio

    ♬ Just because – Morgan “Juice” Ellison

    How does TikTok feel about this?

    If you search directly for “Milk Crate Challenge” on TikTok, the platform displays a message that says, “This phrase may be associated with behavior or content that violates our policies.”

    A spokesperson for the platform said via email, “TikTok bans content that promotes or glorifies dangerous conduct, and we are removing videos and referring searches to our community guidelines to discourage such content. We encourage everyone to be careful in their behavior online or offline. ”

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