Disney is bringing Eternals to cinemas exclusively for 45 days

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The Eternals gather for their first adventure in the Marvel Cinematic Universe.

Marvel Studios

Follow the path it has taken Shang-Chi and the legend of the ten ringsDisney will release a handful of upcoming films exclusively in theaters for 45 days before releasing them on digital platforms, the company announced on Friday. These include highly anticipated titles like Eternals, The Last Duel, West Side Story, Ron’s Gone Wrong, and The King’s Man. The animated film Encanto will be shown in theaters for 30 days from November 24th before it is available on Disney Plus.

The decision comes after that Shang-Chi’s overwhelming box office success. The film grossed $ 90 million at the US box office in its first four days and set a Labor Day weekend record (which was previously $ 30.6 million for the 2007 Halloween edition). Disney executives waited to see how the long-awaited Marvel film would fare in theaters before deciding on a release strategy for the rest of the year, according to Variety. Films like Eternals, which come out on November 5th, will be shown exclusively in cinemas for 45 days.

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“Following the huge box office success of our summer films, which included five of the eight best domestic releases of the year, we are excited to update our theatrical plans for the remainder of 2021,” said Kareem Daniel, chairman of Disney Media & Entertainment Distribution, said in an explanation. “As confidence in the cinema continues to grow, we look forward to entertaining audiences in the cinemas while maintaining the flexibility to give our Disney + subscribers the gift of ‘Encanto’ this Christmas season.”

Disney shared release dates for several other upcoming films, including Ron’s Gone Wrong (October 22nd), West Side Story (December 10th), The King’s Man (December 22nd), Pixars Turning Red (March 11th) and Marvel’s Doctor Strange Into the Multiverse of Madness (March 25th).

See also: New movies are coming in 2021: blockbusters from Marvel, HBO, Netflix and more

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