Mercedes-Benz has just announced the price of its EQS all-electric luxury sedan, and it comes as no surprise that it starts north of $ 100,000. What is surprising, however, is that the entry-level price is cheaper than that of a gas-powered S-Class.
When it hits retailers this fall, the EQS will start at $ 102,310. For comparison: the 2022 Mercedes-Benz S-Class starts at $ 111,350. This is a rare case where an electric vehicle sells cheaper than its gasoline equivalent.
This is a rare case where an electric vehicle sells cheaper than its gasoline equivalent.
Mercedes offers three equipment variants: Premium, Exclusive and Pinnacle. Each equipment is available in two versions, depending on the size of the infotainment screen: the 450+ sedan with a 12.8-inch portrait-format touchscreen; or the 580 4MATIC (yes, I know, these brand names are obscure) with the 56-inch hyperscreen. Both versions of each equipment feature the Mercedes MBUX voice assistant as standard.
Here’s a look at the features that come with each trim level:
As mentioned earlier, Mercedes is keen to test whether customers are willing to pay more for additional features even after purchasing the vehicle. The company offers various add-ons, such as an increased steering angle for the rear wheels, which customers can pay to unlock and then receive as an over-the-air software update. It’s easy to see how the initial cost can steadily increase as owners decide they want more unique features.
Still, it’s clear that Mercedes is trying to make a statement by pricing the EQS cheaper than the S-Class. The company has announced that it will switch to selling all-electric vehicles by 2030. To do that, it needs to price its vehicles so that its wealthy customers will think twice about replacing their old S-Class with just another gasoline engine. powered vehicle.