Tumblr is today expanding the beta version of its Post Plus subscription functionality to all users in the United States. Post Plus, much like Twitter’s Super Follows, allows creators to flag some of their posts for paying subscribers only. Tumblr plans to fully roll out the feature later this fall.
Tumblr has made a few changes since the limited beta that launched in July. Post Plus creators can now directly block people who subscribe to them. Previously, YouTubers had to contact Tumblr support if they wanted to block a subscriber, which raised concerns among users.
There is now an option to set a subscription price at $ 1.99 per month in addition to the existing options of $ 3.99, $ 5.99, or $ 9.99. Creators can go back and pay for existing content instead of just having to limit themselves to monetizing new posts. Tumblr is also removing the blue plus badge, similar to a Twitter verified badge, that appeared next to the creators’ usernames.
Post Plus views for subscribers and creators. Image: Tumblr
According to Tumblr, several of the adjustments to the beta were made in response to user feedback. Predictably, many Tumblr users weren’t happy with the initial Post Plus announcement. Some users even organized an unsubscribe protest specifically citing concerns about the legality of monetizing fan work, though those concerns are likely due to misunderstandings of copyright law.
Many Tumblr creators are already linking to their Patreon or Ko-fi accounts, so Post Plus is being suggested as a way to support YouTubers without leaving the platform. Tumblr has struggled to rebuild its user base after the mass exodus that followed the site’s infamous porn ban in 2018. According to Tumblr, almost half of current users are Generation Z, and it hopes monetization features will help attract more young YouTubers.