McDonald’s China has launched its first non-fungible token (NFT) called the Big Mac Rubik’s Cube, despite the Chinese government’s strong stance on cryptocurrency trading in the country. The launch is intended to commemorate the 31st anniversary of McDonald’s in mainland China.
A report from CoinTelegraph said that McDonald’s China unveiled its Big Mac Rubik’s Cube NFTs on October 8, and that 188 of them are due to be given to happy customers and employees in the form of limited gifts. The design of the NFTs is inspired by the three-dimensional structure of the new McDonald’s office headquarters in Shanghai, China, which was inaugurated on the same day.
What is strange, however, is that this contradicts the Chinese government’s tough stance on crypto transactions.
Based on Confluux’s public blockchain and working with the digital asset creation company Cocafe, a blog post reveals that each of the NFTs is “unique, indivisible, and non-manipulable”.
However, this is not a first for a fast food chain. In September, competitors Burger King also launched their NFT campaign called Keep It Real Meals, which was auctioned on the NFT marketplace Sweet. Brands such as Budweiser and Taco Bell also joined the bandwagon at the beginning of the year. In August, the popular beer brand changed its Twitter display image to a hand-drawn beer rocket NFT, which it bought for 8 ethers, which at the time was about $ 26,000 (about 19.64.054 rupees). The chain also registered an Ethereum domain name, beer.eth, for 30 ethers, which at the time was roughly $ 100,000 (about 75,54,055 rupees). Taco Bell also entered the NFT circle earlier this year when it announced the sale of Taco-themed GIFs and images on the NFT marketplace Rarible.
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