Squid Game – the hit global thriller series from South Korean filmmaker Hwang Dong-hyuk – is now Netflix’s biggest original series of all time, the streaming service has announced. More than 111 million Netflix households watched Squid Game in the first 28 days after it was released on September 17, the first Netflix series to surpass 100 million in the first four weeks. Netflix counts two minutes of watching an episode as a view.
Netflix has come under fire for its very relaxed methodology, especially its original series, which can last for hours. The nine-part Squid Game Season 1 has a total running time of 8 hours and 12 minutes. That’s why Ted Sarandos, Co-CEO and Chief Content Officer of Netflix, recently gave us a better look at audience numbers. It found that most Netflix subscribers saw bridges like Bridgerton, Money Heist, Stranger Things, and The Witcher by the end – in some cases, there was even some repetition.
We don’t have that kind of data for Squid Game yet. The only data point we have outside of Netflix’s 111 million members is that the South Korean series landed at number one on Netflix’s daily “Top 10” lists after debuting in 90 countries. Bridgerton had done this in 83 markets. This is undoubtedly aided by the fact that Squid Game is offered on Netflix with subtitles and dubbing in more than 30 languages, which helps it expand its reach beyond the markets where it is normally known. Squid Game isn’t the first, just the biggest.
Prior to Squid Game, Omar Sy-led French mystery thriller Lupine was Netflix’s biggest non-English language hit, reaching 76 million viewers in the first 28 days of its January release. The successful Spanish thriller series Money Heist occupies two slots – for Money Heist seasons 3 and 4 – in the top 10 most popular series by Netflix by viewing time. (It has been over four weeks since the release of Money Heist Season 5, but Netflix has not yet given us a corresponding number, unlike Squid Game). It will be interesting to see where Squid Game lands in terms of viewing hours.
Squid Game has yet to be renewed for Season 2, but that seems all but inevitable at this point.
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Akhil Arora reports on entertainment for Gadgets 360, interviews stars like Christian Bale and Anurag Kashyap, reports on series premieres, product and service launches around the world and looks at American blockbusters and Indian dramas from a global sociopolitical and feminist perspective. As a Rotten Tomatoes certified film critic, Akhil has reviewed over 150 films and television shows on Gadgets 360 in more than half a decade Realme GT Neo 2 India Launches Today: Watch Livestream, Expected Specs