FIFA wants more than $ 1 billion every four years – more than double what it is currently getting from Electronic Arts. That’s supposedly at the core of EA Sports, which is considering renaming its immensely popular soccer video game, FIFA, the latest edition of which, FIFA 22, hit the market in early October. The current 10-year agreement between the two, which expires in 2022, is now worth $ 150 million to the global football association FIFA – short for Fédération Internationale de Football Association. But it could be worth a lot less if EA decides to rename the FIFA game.
The New York Times informs EA about FIFA’s new monetary claims. People familiar with the matter told the New York Times that FIFA will pay over $ 1 billion for each World Cup cycle (about two to seek extra profits. The next FIFA World Cup will be held in Qatar in late 2022) , shortly before the license expires.
In addition, FIFA wants to limit EA Sports licensing exclusivity to what defines a football game. This would allow the football association to sell the rights it would keep elsewhere, which would help it make even more money – on top of the increased revenue it is demanding from EA. On the flip side, EA Sports actually wants more wiggle room, including real-world soccer highlights, arena video game tournaments, and digital enhancements like NFTs (non-fungible tokens).
Biennial talks between EA and FIFA have stalled because of these issues, people close to the negotiations told the New York Times. Cam Weber, general manager of the EA Sports group, seemed to confirm this in a blog post last week: “Looking ahead, we are also looking into the idea of renaming our EA SPORTS global soccer games. That means we are reviewing our naming rights agreement with FIFA, which is separate from all of our other official partnerships and licenses in the football world. “
It was a shock for everyone as the football association’s name has become synonymous with the football video game of the same name. Indeed, one could argue that “FIFA” is more vocal in the latter context than in the former in many circles. EA Sports, of course, benefited from this, although it now seems to believe it may risk losing the name. After all, there is no competition for EA as Konami has buried itself in the ground with eFootball.
And even if the name changes to paraphrase EA Sports’ slogan, it’s still in the game.