WhatsApp Business Accounts Get New Message Rating Function, Beta Test Begins

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WhatsApp is reportedly working on a message rating feature for business accounts. This feature allows users to rate company news to give them feedback. This feature is reportedly being rolled out to beta users on Android, and some iOS users have mentioned seeing it too. This message rating feature allows users to rate a message with stars, with five stars being the maximum and one star being the lowest. There is no way to provide direct feedback to WhatsApp Business accounts yet.

WABetaInfo looked at the latest WhatsApp beta for Android 2.21.22.7 to identify this new message rating feature. This feature has been enabled for beta users and previous beta users may also be able to take advantage of the feature. While several users are getting it in the WhatsApp beta for Android, the feature tracker reported that some users are getting it in the WhatsApp beta for iOS as well.

The message rating, according to the tracker, only works for WhatsApp Business accounts. Also, this feature is only available when you receive a message from business accounts. When you rate a message, WABetaInfo reports that WhatsApp cannot see the content and WhatsApp cannot see who rated this message because the feedback is anonymous. The feature supposedly does not break the end-to-end encryption of messages, and therefore the rated messages remain invisible to WhatsApp’s eyes.

However, WhatsApp and Business Accounts can see general feedback on company messages sent, but cannot see who rated them. In its rating warning, WhatsApp advises that these ratings are intended to help companies improve their messaging to customers.

To rate a received message in a WhatsApp Business chat, tap and hold a message to open a dialog box. Previously, the Report option was used to mark some inappropriate messages as spam in addition to Copy. Now a new “rate” option has also been added for beta users.

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Tasneem Akolawala is Senior Reporter for Gadgets 360. Her reporting expertise spans smartphones, wearables, apps, social media and the entire tech industry. She reports from Mumbai and also writes about the ups and downs in the Indian telecommunications sector. Tasneem can be reached on Twitter at @MuteRiot, and hints, tips and press releases can be sent to tasneema@ndtv.com. More Zoom Live Transcription Feature Now Available to All Free Users; New functions for accessibility introduced

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