Adobe partners with Rarible, other NFT marketplaces, to combat digital art theft

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Adobe has partnered with the mainstream Non-Fungible Token (NFT) marketplace Rarible and a handful of other popular NFT marketplaces to do its bit for artists and improve the authenticity of digital art created with the Creative Cloud (CC) suite Created by Adobe, which includes Photoshop and Stock. Adobe users can link their accounts to their social media profiles or crypto wallets. Then, when they sell their art as NFTs, the marketplaces can display a digital certificate based on credentials verified by Adobe. These verified credentials are also linked on Adobe’s online portfolio portal – Behance.

Adobe likes to call this feature “content credentials,” which essentially takes identity data when an image is edited in Creative Cloud software and stores it as metadata. The feature is optional, and the company has launched a website that can be used to review the credentials metadata of images. The entire process was created and streamlined “to combat misinformation with the attribution and verifiable accuracy of the content”. The feature will be made available to Photoshop users for the first time in beta mode.

Big news! We partnered with @Adobe and @ContentAuth to improve the mapping of NFTs to Rarible. ???? Now collectors can see if the wallet used to design an NFT was the same one it was minted with as part of the Content Authenticity Initiative (#CAI) – https://t.co/EnWOAilv5g

– Rarible (@rarible) October 26, 2021

Two years ago Adobe co-founded the Content Authenticity Initiative (CAI) to combat visual misinformation and protect authors through digital provenance. Rarible and several other NFT marketplaces like KnownOrigin, OpenSea and SuperRare are joining the CAI to showcase the publicly viewable Content Credentials metadata. In the past few years, the Content Authenticity Initiative has gathered over 375 members, including the BBC, Getty Images, Microsoft, Nikon and many others.

Via Content Credentials and the CAI, NFT creators also have the option of hosting their work under a pseudonym and viewing cryptographic addresses linked to their online identity or real social media profiles.

Will Allen, Adobe’s vice president responsible for Behance, noted that Adobe was not interested in creating its own NFT marketplace. “We’re really just focused on allowing these creators to showcase their work. That is the main focus of what I think we can do particularly well, allowing them to showcase their work and then do those transactions where always you want. “

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Shomik is the senior editor at Gadgets 360. As someone who has explored the consumer tech space for the past four years, his focus is now on the crypto verse. When he’s not converting currency values ​​in his head, you might find him in an intense five-player soccer game or the newest Destiny 2 weekly challenge on his Xbox. You can reach him for tips or questions at ShomikB@ndtv.com. More The Zinq Ring Light webcam, launched in India, offers full HD video recordings at 30 frames per second

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