Samsung continued to dominate the global smartphone market in the third quarter, despite overall shipments falling, IDC reports. The South Korean technology giant is said to have shipped 69 million cell phones in the third quarter to secure a market share of 20.8 percent. The new data suggests that global smartphone shipments are down 6.7 percent year over year. Although Samsung captured most of the market, it saw its shipments drop 14.2 percent year over year. Apple reportedly trumped Xiaomi in second place in the global smartphone market, seeing the greatest year-over-year growth of 20.8 percent.
IDC’s third quarter report on global smartphone shipments in 2021 suggests that the double-digit growth seen in the first quarter is now over. This decline is largely due to supply chain and component shortages in the industry. Samsung shipments decreased from 80.4 million in the third quarter of 2020 to 60.9 million in the third quarter of 2021. Its market share year-on-year fell from 22.7 percent to 20.8 percent, which corresponds to a year-on-year growth decline of 14.2 percent. Xiaomi slipped to third place, with its shipments dropping from 46.5 million in the third quarter of 2020 to 44.3 million this year in the same quarter. According to IDC, there was a 4.6 percent decrease from the previous year.
Apple secured the second position by shipping 50.4 million units in the third quarter of this year, compared to 41.7 million in the year-ago quarter, according to IDC. The market share reportedly increased from 11.7 percent in the third quarter of 2020 to 15.2 percent in the third quarter of 2021.
Vivo and Oppo reportedly shipped 33.3 million and 33.2 million smartphone units, respectively, in the third quarter of 2021. In contrast to Samsung and Xiaomi, the two OEMs recorded positive annual growth. Oppo saw 6.8 percent annual growth in the third quarter of 2021, while Vivo saw an annual growth of 5.8 percent in the third quarter of 2021, IDC reports.
According to the data, global smartphone shipments totaled 331.2 million in the third quarter of 2021, a decrease from the same period last year. According to the report, the slowdown in shipments was due to supply chain issues and was more pronounced in regions such as Central and Eastern Europe (CEE) and Asia / Pacific (excluding Japan and China) (APeJC). In regions such as the USA, Western Europe and China, however, the declines were much less pronounced, since these regions are generally preferred by providers.
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Tasneem Akolawala is Senior Reporter for Gadgets 360. Her reporting expertise spans smartphones, wearables, apps, social media and the entire tech industry. She reports from Mumbai and also writes about the ups and downs in the Indian telecommunications sector. Tasneem can be reached on Twitter at @MuteRiot, and hints, tips and press releases can be sent to email@example.com. More Apple doubled its business in India in fiscal 2021, says CEO Tim Cook