Fast food giant Burger King has teamed up with investment platform Robinhood to give its Royal Perks loyalty members in the US the chance to win Dogecoin – or even Ether or Bitcoin for some lucky ones – for those who have at least 5 US – Spend dollars (approximately Rs. 374) in its stores or app by November 21st. Because the reward system is supposed to work, the vast majority of Burger King’s loyal customers will receive DOGE as a reward, while 1 in 10,000 customers will receive Ether and only 1 in 100,000 customers will receive a full Bitcoin as a reward.
The way the Burger King loyalty program works is that members earn “kronor” for every dollar they spend on an order. These crowns can be redeemed for more fast food items in the future – so pretty easy. Royal Perks members who place an order of $ 5 (approximately 374) or more in a BK store or through the Burger King app will receive a six-digit price code via email. To claim their prize, customers must have or create a Robinhood account. Burger King has confirmed in a press release that customers don’t have to download the app to qualify for a prize, and clarified that ordering through their website should work the same way.
The total prize pool includes DOGE 2 million (valued at $ 548,889 or approximately 4.1 billion rupees), 200 ethers (valued at $ 871,894 or approximately 6.5 billion rupees), and 20 Bitcoins (valued at $ 1.2 million or about 9.2 billion rupees).
This isn’t the first time Burger King has dipped its brand into a crypto company. Burger King sales outlets in Germany and Venezuela have at times accepted crypto currencies as a means of payment and the popular burger joint has even introduced its own crypto currency called “WhopperCoin” in Russia.
Robinhood could also benefit from the partnership after an unsatisfactory third quarter. The reduced trading activity in recent months has resulted in significantly fewer refinanced accounts, which caused Robinhood’s third-quarter revenue to decline 78 percent. The stock exchange hopes the partnership with Burger King will tie in with crypto’s recent bull run and attract new customers as promotions like these reward recipients push for account openings.
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Shomik is the senior editor at Gadgets 360. As someone who has explored the consumer tech space for the past four years, his focus is now on the crypto verse. When he’s not converting currency values in his head, you might find him in an intense five-player soccer game or the newest Destiny 2 weekly challenge on his Xbox. You can reach him for tips or questions at ShomikB@ndtv.com. More Fortnite is being pulled by epic games from China because of widespread penetration in the tech sector