Chromebooks and tablets saw their first quarterly drop in shipments since the pandemic began in 2020, according to the latest IDC report. While shipments of Chromebooks fell 29.8 percent year-on-year in the third quarter of 2021, tablet shipments recorded a year-on-year decline of 9.4 percent. The shipment volume of Chromebooks fell to 6.5 million units and the tablet shipment volume decreased to 42.3 million units. In the Chromebook segment, Lenovo is said to have the lead with a 23.1 percent market share. In contrast, Apple dominated the tablet segment in the third quarter with a market share of 34.6 percent.
IDC’s latest report suggests that the easing of restrictions in many regions led to higher spending in other categories, slowing demand for Chromebooks and tablets. The decline, the report says, is also due to a comparison with a strong third quarter in 2020 when consumer device shipments peaked. As already mentioned, Lenovo dominated the Chromebook segment in the third quarter of 2021 with 1.5 million shipments and a 23.1 percent market share. However, annual growth declined 10 percent as 1.7 million units were shipped in the same quarter last year. When it comes to Chromebook shipments, Acer ranks second with 1.4 million shipments and a 20.8 percent market share. Dell and HP are third and fourth with 1.2 million and 1.1 million reported shipments, respectively, in the third quarter. Samsung landed in last place with 0.6 million shipments and a market share of 8.9 percent. Almost all of the leading Chromebook manufacturers saw a decline in annual growth, with the exception of Samsung, which saw a small 0.2 percent increase.
Anuroopa Nataraj, Senior Research Analyst at IDC’s Mobility and Consumer Device Trackers, added, “Many schools and governments have blown their budgets to provide devices for distance learning, and even consumers were aggressively buying learning devices in 2020. The education market is expected in the near future . This affects Chromebooks and sometimes even tablets, especially in developed markets such as the USA and Western Europe, due to the high volumes in the previous quarters. However, Chromebooks continue to expand their presence in emerging markets such as Asia / Pacific (excluding Japan and China), Latin America, and the Middle East and Africa, but sales in these regions account for less than 13 percent of total Chromebook volume and are therefore far from there to move the world market. “
When it comes to tablets, the latest IDC report suggests Apple is ahead of the pack in shipments in the third quarter of 2021 with 14.7 million units and a market share of 34.6 percent. It recorded an annual growth of 4.6 percent with only 14 million units delivered in the same quarter last year. In second place is Samsung with reported shipments of 7.5 million and a market share of 17.7 percent. Amazon-branded tablets and Lenovo tablets come third and fourth with 4.7 million and 4.3 million units shipped, respectively.
Huawei managed to ship 2.4 million tablets in the third quarter of 2021, occupy 5.4 percent of the global market share and take fifth place in the tablet ranking.