Boot leads delivery of TWS earbuds in India in Q3 2021, market saw 8 million units shipped: counterpoint


True Wireless Stereo (TWS) earbud shipments in India saw exponential growth year over year (YoY) in the third quarter of 2021, according to a study by Counterpoint. The market has grown by 55 percent since the third quarter of 2020 to a total of eight million units delivered. According to Counterpoint, Boat has the maximum market share with 35.8 percent, followed by Realme and Noise with 8.1 and 7.7 percent market share, respectively. According to the study, all of the tech giants pushed large amounts of inventory into various retail channels due to the holiday season.

According to the latest research from Counterpoint, the Indian TWS market saw a sharp increase in shipments in the third quarter of 2021, with shipments totaling nearly eight million units. The study states that “the emphasis on active noise canceling (ANC) and gaming” has increased.

According to the study, Boat has captured 35.8 percent of the total TWS market in India. Boat’s success has to do with its integrated marketing strategy, multiple launches and great value for money. Multiple sales events such as Amazon Great Freedom Sale, Amazon Prime Day Sale and Boathead Days Sale. Boat Airdopes 131 was the bestseller and has passed the milestone of one million units shipped.

Realme followed Boat, having a market share of 8.1 percent, and its second position was awarded by sales of Realme Buds Air 2 and Realme Buds Q2 Neo. As a counterpoint, the Chinese tech giant topped the Rs. 3,000 to Rs. 4,999 price range. Closely followed by Noise with a market share of 7.7 percent. Counterpoint points out that Noise’s growth from fourth to third place is due to its diverse offerings in the low-price segment.

Apple took fourth place with a 7.6 percent market share. Counterpoint cites several reasons for the US tech giant’s growth in India. Apple Days sales, the Back to School promotional program, and the bundling of free AirPods with the iPhone 12 series contributed to a 67 percent year-over-year growth. Boult Audio took fifth place with a 5.3 percent market share.

Counterpoint also pointed out some notable brands that have also had a significant impact on the Indian TWS market. These include Dizo, Nothing, Truke, Oppo, OnePlus, and Samsung. Dizo was the fastest growing newcomer on the market while Nothing was on the podium in the premium TWS segment. Samsung also increased its shipments by bundling the Galaxy Buds 2 with the Galaxy Z Fold 3 and Galaxy Z Flip 3 smartphones for free.

Can Nothing Ear 1 – the first product in OnePlus co-founder Carl Pei’s new outfit – be an AirPods killer? We covered this and more on Orbital, the Gadgets 360 podcast. Orbital is available on Apple Podcasts, Google Podcasts, Spotify, Amazon Music, and anywhere you get your podcasts.


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