Ubisoft plans to introduce the play-to-earn blockchain element in games soon


Ubisoft shared some footnotes on its plans to make blockchain games that can be earned. The company picked up the topic of blockchain games several times during a conference call for the second quarter and also mentioned it in its earnings report. It’s worth noting that Ubisoft is a founding member of the Blockchain Game Alliance and was a major investor in blockchain-focused developer Animoca Brands. The company has also been engaging with blockchain technology since 2018 through posts in its Strategic Innovation Lab, which deals with emerging technologies such as artificial intelligence (AI), crypto, and blockchain.

Although not much has been detailed, Ubisoft is clear on developing games that support a form of monetization known as pay-to-win – a concept in which game developers reward players in cryptocurrency for playing a game. Yves Guillemot, Ubisoft’s CEO, explained this during the company’s recent conference call.

The manager, who thinks blockchain is “very attractive in the long term,” said the company is interested in the development of digital economies. “As you can see, this industry changes regularly with many new revolutions. We see blockchain as one of those revolutions that will make the industry grow strongly, “Guillemot said during the conference call.

“So we’ve worked with a lot of small companies that are working on the blockchain, and we have a good understanding of how we can influence the industry. We want to be one of the main players there, ”added the CEO.

As for the entry of blockchain technology and NFTs into the gaming space, a major disruption is imminent, although the industry also has factions against it. The importance of games like Axie Infinity proves just how big the market is for big names like Ubisoft and Epic Games. Meanwhile, people like Valve have already decided to remove blockchain and NFTs on Steam.

All in all, it’s too early to assume what Ubisoft’s contributions to crypto games will be. Whether it plans to add NFTs to the reward structure of its open world franchises or to develop entirely new blockchain games, we have to wait for further headwinds.

Interested in cryptocurrency? We discuss everything about crypto with WazirX CEO Nischal Shetty and WeekendInvesting founder Alok Jain on Orbital, the Gadgets 360 podcast. Orbital is available on Apple Podcasts, Google Podcasts, Spotify, Amazon Music, and anywhere you get your podcasts.


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