Facebook has updated its subscription feature to give YouTubers a new way to collect payments from their fans. This method allows developers to bypass the 30 percent in-app transaction fee that they have to pay. The change was announced by Mark Zuckerberg, the CEO of Facebook’s parent company, now called Meta. A new link is provided by Facebook that allows fans to pay for subscriptions from in-app creators through a web-based native Facebook payment system. This will allow creators to bypass Apple’s payment method and severely limit their performance.
Zuckerberg went to Facebook to post these Creator Subscription Payment Changes.
“In developing the metaverse, we focus on giving YouTubers opportunities to make money from their work. The 30 percent fees that Apple charges for transactions make this difficult. So we’re updating our subscription product so creators can make more money now, “Zuckerberg said in a post.
The big change involves adding a promotional link for YouTubers to their subscription offering. When users subscribe through this link, YouTubers keep all the money they make (minus taxes). Alternatively, the Apple payment method is also offered if users prefer it.
Apple is essentially operating in a gray area here, where developers can accept payments through a web payment system. That means it is the creators and not the developer, i.e. Facebook, that offers an alternative payment option.
Aside from the promotional link, Facebook also allows creators to have more ownership of their audience. Creators are given the option to download the email addresses of all of their new subscribers. In addition, a new loyalty program has been introduced that pays the creators extra for every new subscriber they get. This is part of their $ 1 billion investment announced in the summer, according to Facebook.
Facebook says it will be offering a bonus of between $ 5 and $ 20 (roughly Rs. 300 to 1,400) for each new subscriber from now until the end of 2021. Creators can earn a bonus of up to $ 10,000 over the course of the program. Facebook states that it is invite-only in all 27 markets where the subscription feature is available for YouTubers.