Nvidia extends reach in the automotive industry with virtual driver assistants, more


Nvidia is launching a new technology to expand its reach in the automotive industry, including a virtual driver assistant that can park a standard car and a system to accelerate the training of autonomous vehicles.

As part of its new fall product event centered around its “Omniverse” simulation technology, Nvidia CEO Jensen Huang said the company will begin offering automakers a system called the Drive Concierge. It uses Nvidia hardware and artificial intelligence software to provide a wide variety of services, including an autonomous driving feature that enables a human-operated vehicle to self-park.

Another expansion of the Omniverse strategy will be a system called the “Omniverse Replicator”, which simplifies and accelerates the tasks required to create a virtual world for training automated vehicles.

Nvidia, the world’s largest manufacturer of graphics and artificial intelligence chips, has been pushing for years to expand technology originally developed for computer games and graphics to the auto industry.

Now Nvidia would like to use the intense competition between the car manufacturers to develop vehicles that drive themselves and offer the people on board sophisticated entertainment and information.

The company is working to incorporate powerful chips and software into vehicles, as well as selling technology that can create a highly detailed simulation of a factory to help manufacturers cut costs in building new facilities, or an artificial universe for a robotic taxi or self-driving vehicles trucks to learn to drive.

Nvidia now has $ 8 billion (approximately Rs 59,245 billion) in automotive sales posted over the next six years, including its automated truck and robotic taxi company business, said Danny Shapiro, Nvidia’s vice president of Automotive.

A number of automakers, including Daimler’s luxury vehicle brand Mercedes-Benz, Volvo, and Nio, have partnered with Nvidia to catch Tesla’s lead in software-driven functions.

Mercedes and Nvidia announced a partnership in June 2020 to develop a new generation of Mercedes vehicles with Nvidia’s Nvidia Drive Orin AGX platform designed for autonomous driving and other functions. The first of these Mercedes vehicles is expected to hit the market in 2024.

© Thomson Reuters 2021


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