Apple Business Essentials Service launched to help small businesses manage employee devices

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Apple on Wednesday launched a new subscription service designed to help small businesses manage the Apple devices their employees use.

Business Essentials, as Apple calls the service, is similar to management software that companies like Microsoft or VMware sell to large corporations to set up and protect their fleet of phones, laptops and tablets. However, Apple’s version is simplified for companies with 50 to 500 employees that either have a small IT department or no IT department at all.

The service costs between $ 2.99 (about Rs. 222) and $ 12.99 (about Rs. 966) per month per user, depending on how many devices a company wants to manage for each employee and how much cloud storage the company needs .

For an additional monthly fee, Apple also offers a service to repair or replace defective hardware within four hours in a company, although the company has not yet set a price for this service.

“Time is of the essence – one of the most valuable resources for small businesses is,” said Susan Prescott, Apple’s vice president of enterprise and education marketing, in an interview with Reuters. “As they grow, more and more of their time will be consumed. And that may be instead of running the business and doing the things they have to do.”

Maribel Lopez, founder and principal analyst at Lopez Research, said the combination of management software with a repair service subscription was unique in the industry.

© Thomson Reuters 2021

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