American retailer Macy’s listed a ten-part series of non-fungible tokens (NFTs) based on the Thanksgiving Day theme. The store is famous for its annual Thanksgiving Parade and is now bringing it to the crypto world. NFTs are virtual collectibles that are linked to real objects such as games, works of art and music, among other things, and whose property is locked and transferred to blockchain. Each of the NFTs is inspired by Macy’s parade balloons that debuted years ago. With this NFT collection, the retail chain is celebrating the 95th anniversary of its famous Thanksgiving Day Parade. The calls for tenders for these NFTs will close on November 30th.
Balloons depicting Macy’s black and white toy soldiers from 1920, an elf from 2000, and a spaceman from the 1950s are among the NFTs up for auction. The proceeds from the auction will be donated to the Make-A-Wish Foundation.
Current bids on these NFT collections range from $ 8,000 (approximately 5.9 lakh) to $ 29,000 (approximately 21 lakh), as displayed on the NFT marketplace, Sweet.
Images of these NFTs were posted on Twitter.
As previously reported, Macy’s is making NFTs based on the Parade.
According to Macy’s, 10 will be auctioned off in favor of Make-A-Wish and the remaining 9,500 will be given away for free. Plus, 10% of every NFT sale goes to Make-A-Wish forever. pic.twitter.com/g8mpZA3oET
– Macy’s Parade History (@ParadeHistory) November 19, 2021
The retail chain is optimistic about the NFT car and has also created 9,500 parade-themed items as freebies under the motto “first come, first served”.
In the third quarter of 2021, NFT sales rose to $ 10.7 billion (roughly Rs 79,820 billion), more than eight times the quarter-on-quarter figure, according to data from market tracker DappRadar.
Given the popularity of the space, several brands like Macy’s have released NFTs to connect with the crypto-powered population of the new age.
At the beginning of March, Taco Bell became the first fast food brand to launch an NFT collection. The company presented five versions of the “NFTacoBells” and sold five copies each within 30 minutes on the Rarible trading platform.
In September, the burger mammoth Burger King entered into a partnership with the NFT platform Sweet so that customers can scan a QR code and collect NFTs.
Recently, the fast food chain McDonalds also released a limited edition of 10 McRib NFTs in the US to do something big for the 40th anniversary of the McRib burger.
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