PUBG: New State will receive exclusive content for players in India, Krafton announced on Friday. The South Korean publisher has teamed up with Sony Music India to bring the song “Bad Boy x Bad Girl” by the pop singer Badshah to the Battle Royale game. It is said to be the first of many upcoming Indian pop music collaborations with PUBG: New State. Krafton also launched a Dance Challenge and announced the launch of a web series called New State Chronicles to increase user engagement with the new game.
Badshah’s song with playback singer Nikhita Gandhi will be used in sponsored content, including streams and promotional videos, Krafton said. The game publisher is also working with rapper Raftaar to introduce an exclusive song for PUBG: New State.
The special song created by Raftaar will highlight the game’s new features and serve as the game’s anthem in India alongside “Bad Boy x Bad Girl,” Krafton said in a statement.
In addition to the songs, PUBG: New State gets its own web series called New State Chronicles. The three-part series will feature celebrities and influencers such as Awez Darbar, Kaneez Surka, Kubbra, Mortal, Mr. Faizu, Raftaar, Rannvijay Singha, Rohan, Scout, The Great Khali and The Sound Blaze. It will premiere in December, but the exact release date has not yet been set.
Krafton is also running a Dance Challenge, where winners are eligible to receive up to $ 5,000 worth of Google Play Store gift cards (approximately Rs.374,500). Participants must demonstrate their dance skills by uploading their New State Dance videos to Instagram using the PUBG: New State filter and using #NewStateStyle and #PUBGNewState.
Additionally, Krafton has partnered with influencers and content creators like Viraj Ghelani, Focused Indian, Bhuvan Bam, and the Comedy Factory to expand PUBG: New State.
Krafton’s latest moves come a little over a year after the government banned PUBG Mobile in the country. The game publisher decided earlier this year to bring its Battle Royale gameplay back to the Indian market with Battlegrounds Mobile India (BGMI).
While BGMI has grown in popularity with PUBG mobile fans in the country, Krafton appears to be expanding its presence with PUBG: New State. The new game launched earlier this month – after attracting millions of pre-registrations on both Android and iOS platforms. In less than a week since launch, the game also hit a million downloads on Google Play.
In addition to its local content partnerships, Krafton is currently busy fixing bugs and closing loopholes that made it possible to cheat the game.