Instagram Head outlines goals for 2022, aims to double the number of videos and give users more control


Instagram boss Adam Mosseri announced the photo-sharing app’s top priorities for 2022 on Tuesday, including doubling the number of videos. He highlighted videos, messaging, transparency and creators as the four key areas that Meta’s proprietary platform will focus on in the coming year. The Instagram boss also spoke about important updates that landed in the application this year, such as the control of sensitive content and the function to hide likes. In addition, this year Instagram released limits and hidden words that block the abusive direct message (DM) requests.

Mosseri revealed Instagram’s overall goals for 2022 in a video on Twitter.

“We have to rethink what Instagram is because the world is changing fast and we have to change with it,” said Mosseri. In the video, Mosseri lists Instagram’s priorities for 2022, which include video, messaging, transparency and creator.

In the coming year, Instagram plans to consolidate all of its video formats around Reels.

“We’re going to double our focus on video, we’re no longer just a photo sharing app, we’re consolidating all of our video formats around reels and building this product further,” he added. Mosseri said Instagram will focus on messaging and double the work on controls to improve transparency in the coming year, making sure Instagram will roll out more monetization products to help creators and empower them to make a living on the platform to earn.

“We think about who we are, what we value and what kind of change we want to make in the world,” said Mosseri.

In the video, Mosseri also talks about the functionalities that Instagram introduced this year to give users more control over their feeds and profiles. This includes controls for filtering sensitive content, the function to hide such as number and the function to limit.

The confidentiality filter, released in July, allows users to set limits on how much potentially sensitive content they can see on their “Explore” page. The Hide Likes feature allows users to remove the number of likes in their posts. Limits automatically hide comments and DM requests from people who do not follow the user or who have recently followed the user.


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