Instagram recently started testing paid subscriptions with some content creators and influencers in the US, allowing them to offer their followers a monthly fee in exchange for exclusive content, live videos, stories, and a purple badge next to their username charge to show they are subscribed when interacting with the creator. While the paid subscription feature is only available to a few content creators in the US, the feature has now been spotted in India with tiered pricing to subscribe some local currency content creators.
According to screenshots shared by Twitter user Salman Memon (@salman_memon_7), Instagram shows the option to subscribe to select creator accounts. Subscription prices are displayed in Rupees, with varying prices – Rs. 89,Rs. 440 and Rs. 890 a month. Gadgets 360 was able to access the subscription page in one of the creator’s profiles, with the option to pay via in-app purchases on both Android and iOS. According to a report, US paid subscription prices will range from $0.99 (about Rs. 74) to $99.99 (about Rs. 7,400) per month.
The app also shows the purple badges next to a username and details about what subscribers are entitled to, such as: B. Subscribers only stories, exclusive live videos along with the aforementioned subscriber badge. Currently there is no way for creators to set up their account to receive paid subscriptions in India. “For now, subscriptions will only be available in the US, but we hope to make subscriptions available to more markets soon,” an Instagram spokesperson told Gadgets 360.
Meanwhile, rival TikTok recently announced that the company is working on paid subscription plans, allowing creators on the video platform to monetize their content. The feature complements the ability to tip creators on TikTok while also providing them with an opportunity to earn a regular income. Microblogging service Twitter also launched Super Follows last year, which allows users to share subscriber-only content, including behind-the-scenes content, early previews, and subscriber-only conversations (for tweets) with their followers the service.